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Return on Character ETF

The ROC ETF (ROCI) is a new ETF that launched March 24, 2022 with the goal of outperforming the Russell 1000. They plan to do this by buying into to companies with respectable and trusted CEOs based on a scoring from the Russell 1000.

ETF Newz Says:

We have seen this CEO strategy before in the BOSS ETF. ROCI is actively managed and has 106 different holdings with companies like Apple, Microsoft, Costco, and Berkshire Hathaway being among the top holders.